McCann, Rio de Janeiro. I was member of the creative team headed by one of the most prestigious Brazilians creative directors, working for TIM Mobile in an innovative way, and faced a super challenge: improve the look of one of the most well-positioned brands in the Brazilian market.
Doing the basics just wouldn't cut it. With determination, creativity and lots of boldness, from the films to the POS material, we did an intensive job revolutionizing the image of one of the most consolidated brands in the country's mobile market. Taking advantage of a non-traditional and extremely impactful language, the project was very successful. With lots of innovation, we applied branding concepts, not only for the advertising, but also for events and special projects.
