Here’s a board with some random projects of 3 editions of Rock in Rio. Looking at this after putting it together, I noticed a nice intersection among them — they all have a dash of irreverence and humor. In a general sense, this becomes an unconscious drive for me in many projects. Working with entertainment is a way I’ve found to take ideas, art and fun to a large number of people and to deliver a positive experience with a focus on audience engagement and client profitability.
